3 merchandising ideas for the little ones
Today children are a potential target audience that deserves all the necessary attention in the strategies and should be a center in the message to achieve an end, be it purely commercial or with the goal of attracting another type of target such as the family. That is why it is important to keep an eye on this and other types of public that can be vehicles in the communication of your company.
Thinking about it, children are so powerful due to their innocence and their ability to see life without limits or costs, that any product can become their property because it is enough to insist on their purchase from the parents without reviewing what is behind the product. In addition, at the age of two, children already have the ability to retain logos, brand characters, colors and figures that, over time, end up accompanying the child's life.
From promotional marketing, companies can include these little ones and from them, generate connections with their parents, this being a method of conquest or better yet, of positioning that allows rejuvenating and revaluing the status of companies.
Imagine, a children's day, a time like the present where kites are an important item, Halloween, Christmas among other occasions where your brand can involve brand strategies that help you improve and attract the attention of your customers through they.
How about these three ideas that we give you from Branddu: colors , a pencil case to paint either a fun lunch box
Which idea do you like the most?
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